Our Brands

Initially founded in 1991, until now, we cooperate with more than 50 big famous brands of fashion field. Specialty Fashion Group (SFG) is the largest specialty retailer of women’s fashion in Australasia, represented by its brands: Millers, Crossroads, Katies, Autograph, City Chic and the newest addition, Rivers, which brings new categories to the Group including menswear and (a heritage in) shoes. Our six diverse brands offer style and value to our customers. At SFG, we sell a garment every second in Australia, New Zealand, South Africa and the United States through our portfolio of over 1,000 stores and our 7 online businesses. SFG has one of the largest women’s customer communities in Australasia with over 7 million members and can reach over 3 million members through email. Our members’ loyalty is high, representing over 80% of sales. With a large range of activities, we always provide best products and solutions to customers.

All brands
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WildCountry
WildCountry
4 products
Aclima
Aclima
0 product
Adventure Menu
Adventure Menu
0 product
Alb Forming
Alb Forming
18 products
Alpina
Alpina
2 products
Amazonas
Amazonas
15 products
Bars
Bars
17 products
Beal
Beal
121 products
Black Diamond
Black Diamond
55 products
CAMELBAK
CAMELBAK
3 products
Camp
Camp
58 products
Care Plus
Care Plus
20 products
CEP
CEP
25 products
Demon
Demon
12 products
Easy Camp
Easy Camp
4 products
Grangers
Grangers
22 products
Esbit
Esbit
16 products
Fizan
Fizan
12 products
Garmont
Garmont
0 product
Goggle
Goggle
10 products
Hannah
Hannah
32 products
Brubeck
Brubeck
14 products

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