Our Brands

Initially founded in 1991, until now, we cooperate with more than 50 big famous brands of fashion field. Specialty Fashion Group (SFG) is the largest specialty retailer of women’s fashion in Australasia, represented by its brands: Millers, Crossroads, Katies, Autograph, City Chic and the newest addition, Rivers, which brings new categories to the Group including menswear and (a heritage in) shoes. Our six diverse brands offer style and value to our customers. At SFG, we sell a garment every second in Australia, New Zealand, South Africa and the United States through our portfolio of over 1,000 stores and our 7 online businesses. SFG has one of the largest women’s customer communities in Australasia with over 7 million members and can reach over 3 million members through email. Our members’ loyalty is high, representing over 80% of sales. With a large range of activities, we always provide best products and solutions to customers.

All brands
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Primus
Primus
12 products
Turbat
Turbat
4 products
Relags
Relags
25 products
Snowline
Snowline
2 products
Teva
Teva
1 product
Thule
Thule
2 products
Travellunch
Travellunch
0 product
Trekmates
Trekmates
29 products
Trigano
Trigano
8 products
TSL
TSL
14 products
TSL Outdoor
TSL Outdoor
1 product
Vango
Vango
39 products
Victorinox
Victorinox
17 products
Vipole
Vipole
0 product
Fenix
Fenix
39 products
Wildergeist
Wildergeist
35 products
Zajo
Zajo
9 products
Scarpa
Scarpa
86 products
Ortovox
Ortovox
112 products
Northfinder
Northfinder
248 products

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