Our Brands

Initially founded in 1991, until now, we cooperate with more than 50 big famous brands of fashion field. Specialty Fashion Group (SFG) is the largest specialty retailer of women’s fashion in Australasia, represented by its brands: Millers, Crossroads, Katies, Autograph, City Chic and the newest addition, Rivers, which brings new categories to the Group including menswear and (a heritage in) shoes. Our six diverse brands offer style and value to our customers. At SFG, we sell a garment every second in Australia, New Zealand, South Africa and the United States through our portfolio of over 1,000 stores and our 7 online businesses. SFG has one of the largest women’s customer communities in Australasia with over 7 million members and can reach over 3 million members through email. Our members’ loyalty is high, representing over 80% of sales. With a large range of activities, we always provide best products and solutions to customers.

All brands
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Julbo
Julbo
2 products
Kayland
Kayland
0 product
Lightmyfire
Lightmyfire
17 products
Lomer
Lomer
27 products
MaiaOutdoor
MaiaOutdoor
67 products
Maramont
Maramont
0 product
Marmot
Marmot
137 products
Masters
Masters
31 products
Mcnett
Mcnett
27 products
Metolius
Metolius
3 products
Milo
Milo
24 products
Montane
Montane
113 products
Mund
Mund
63 products
Muntii Nostri
Muntii Nostri
19 products
Nikwax
Nikwax
23 products
Thermarest
Thermarest
0 product
Extremities
Extremities
17 products
Brutting
Brutting
0 product
Veriga
Veriga
1 product
Jamet
Jamet
3 products
Petzl
Petzl
13 products
RAZOR
RAZOR
0 product
Pinguin
Pinguin
226 products

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